Denim Day is a campaign to prevent sexual violence through education and public awareness. April is Sexual Assault Awareness Month, and Denim Day is a call to action for all people to come together by wearing denim as a visible sign of protest against sexual violence. By participating in Denim Day this April, you can play a role in the prevention of sexual violence. Every year we ask community members, elected officials, businesses and students to make a social statement with their fashion and on April 26th to wear jeans as a visible means of protest against misconceptions that surround sexual assault.
Why denim? Denim Day was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Denim Day was developed in response to this case and wearing jeans during this annual event has become a symbol of protest against erroneous and destructive attitudes about sexual assault.
Women of the Italian Legislature protested the decision by wearing jeans to work. As news of the decision spread, so did the protest. In April 1999, a social service agency in Los Angeles established the first Denim Day in the United States.
DVSAC carries on this tradition. We wear denim to dispel harmful myths about sexual violence and survivors.
We invite your workplace or school in Nevada County to join us! Raise awareness of sexual violence and funds to help survivors by inviting employees to wear jeans for a day. Or if you live in Nevada County, contact us for Denim Day stickers that you can wear any time.
If you are a business in Nevada County and wish to participate, please sign up here:
Donations can be sent to: DVSAC, PO Box 484, Grass Valley, CA 95945. If you have any questions, contact us at 530.272.2046.
Thank you for your commitment to services for survivors of sexual violence!
When you participate in Denim Day you:
Promote prevention through education to reduce sexual violence.
Encourage institutional and societal change.
Make a powerful statement without ever saying a word.
Become a safe person for victims and survivors to reach out to for help.